Sidney Nocandy-Fleming

Las Vegas Raiders

The Raiders, based in Las Vegas since 2020, are a legendary NFL team founded in 1960. The move to Las Vegas marked a new era, necessitating an update to their identity.

To maintain fan loyalty, the logo was modernized without major changes. The central character, Randolph Scott, was slightly altered with more shading and a lowered position to enhance its dynamism. A star symbolizing Las Vegas was added, inspired by the pirate flag, to signify this new chapter for the franchise.

Current logo

Inspirations

Research

Colors

Current vs Concept

Primary logo

The logo remains largely unchanged, with the addition of the star in tribute to the local identity. The shape of the shield has been adjusted to enhance visual balance and aesthetic coherence while preserving the essence and recognition of the logo.

Alternate logo

This bold alternative logo, reserved for key matches, establishes a unique mindset. Featuring the pirate flag, it sends a clear message to opponents: no mercy. Conquer and triumph take on their full meaning. This logo embodies bravery, determination, and the will to win, inspiring players and supporters to give their all in every battle.

Typography

The design of this typography was born from the desire to further develop the idea around the pirate theme. Upon closer inspection, one can observe a dynamic reminiscent of the movement of a flag in the wind. In the details, certain areas show alterations, evoking the image we have in mind of a pirate flag floating in tumultuous seas.

Uniforms

Home

This team boasts the simplest design, featuring a traditional black background with silver elements. Their palette is among the most favored among sports fans in general.

Away

This uniform is similar to the one worn at home, with changes made to the jersey and socks. Once again, the overall look remains simple.

Alternate

The addition of the alternative logo and its unique feature inspired me, and I attempted to follow the guidelines of the previous uniforms. The inclusion of the Las Vegas star on the jersey and the distressed effect on the pants' line echo the usage of the logo.

In context

Merchandising