Carolina Panthers
The Carolina Panthers are an American football team based in Charlotte, North Carolina. Founded in 1993 and beginning play two years later in 1995, they are part of the National Football League (NFL). Since their inception, the team has achieved notable success, including two Super Bowl appearances.
This project has been one of the most challenging, requiring numerous revisions to capture the speed and aggression of the team. The new version retains the essential elements while adding dynamism and a combative spirit, making the image more formidable.
Current logo
Inspirations
Research
Colors
Primary logo with wordmark
We can easily see that I attempted a more expressive illustration of the face. The overall appearance seems significantly less rigid and much more dynamic than the current logo of the franchise. In my opinion, it was crucial to add this extra touch to give a palpable sense of dynamism through its roar.
Current vs Concept
Primary logo
Uniforms
Away
The white uniform of the Carolina Panthers is the alternate uniform worn by the American football team during certain away games. It typically consists of a white jersey with light blue and black accents, paired with white pants and matching socks. This uniform brings a touch of elegance and sobriety.
Alternate
The blue uniform of the Carolina Panthers is the alternate uniform worn by the American football team during certain games. There are sometimes slight variations to adapt the uniform, but it typically consists of a blue jersey with silver and white accents, paired with matching pants and socks.
Home
The black uniform of the Carolina Panthers is the uniform worn by the American football team during home games. It typically consists of a black jersey with light blue and white accents, paired with black pants and matching socks. There are sometimes slight changes to adapt the uniform. This uniform is appreciated for its bold and distinctive style.
In context
Merchandising
